First-Party Data Ops is the Foundation of Performance Marketing
Smart marketers are leveraging First-Party Data Ops to experiment and optimize their campaigns.
Start with First-Party Data Ops to,
- Upgrade to Advanced CAPI & Server-Side conversion tracking- Ditch Shopify CAPI Today.
- Scale & Optimise campaigns for new customers, high AOV purchasers, and specific categories with synthetic events.
- Audience Optimization for effective retargeting performance with 2x custom audience match rates in Meta and Google.
- Improve ad platform attribution with server-side cookies and 1P domain tracking.