First-Party Data Ops is the Foundation of Performance Marketing

Smart marketers are leveraging First-Party Data Ops to experiment and optimize their campaigns.

Start with First-Party Data Ops to,

Upgrade to Advanced CAPI & Server-Side conversion tracking- Ditch Shopify CAPI Today.
Scale & Optimise campaigns for new customers, high AOV purchasers, and specific categories with synthetic events.
Audience Optimization for effective retargeting performance with 2x custom audience match rates in Meta and Google.
Improve ad platform attribution with server-side cookies and 1P domain tracking.

Solutions by industry

Every Marketer Deserves a

1PD Ops Platform

Don't let limited access to First-party data hold you back.

First-party data power in your hand, CustomerLabs, your partner grand, Granular data, AI at your command, Ad campaigns success won't end

Brands who found their

1PD Ops Partner for their 1PD journey!

Where we stand in the world &

in the ❤️ of our Customers

Justin G.

Small-Business

Excellent First-party Tracking without all the gimmicks"

CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those who are purchasing our products.

Conversion Tracking ‘as We Know’ is Dead:

Optimize, not ‘just measure’

Power Ad Platforms AI with First-Party Signals, Conversions & Audiences

First-Party Signals
Tracking & Conversions

EMQ scores shining bright, Meta gives us greenlight

Server-side tracking & Conversions API

Robust server-side tracking to collect audience signals without loss and sync them with ad platforms!

Lifelong 1P Cookies

Don’t let fbclid and gclid expire.
Improve your attribution and ads reporting by storing cookies forever which makes your ROAS shine.

Signals from Website, CRM, PoS, & other offline sources

1PD Ops combines all your 1P data (online & offline events) into a single unified profile.

Enhanced & Offline Conversion Tracking

Power Google Offline Conversions & LinkedIn CAPI with 1P data for full-funnel optimization

Jayesh Jain

Head of Analytics, The Sleep Company

1PD Ops tracks ALL purchases (online & offline) across systems and builds custom events for analysis. It even generates attribution reports for offline purchases, helping optimize marketing spend. 1PD Ops have zero limitations in tracking or customizations. Life made easy!

New Customer Acquisition

Control your nCAC (New customer acquisition cost)

High AOV Purchasers

Train algorithms with high AOV purchases to acquire high value customers at an optimal ad spend.

Product or Category Purchasers

For example: Boost purchases of specific categories or individual products

Optimal CPP for multiple products

Reduce cost per purchase by optimizing the ad campaigns with that specific product purchasers

Offline conversions to reduce CPL

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

Attribute unqualified leads to campaigns

Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.

Offline conversions to reduce CPL

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

Attribute unqualified leads to campaigns

Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.

Carletus Willis

Chief Growth Officer, BenedLife

Optimizing CPP separately for 2 of our flagship products was challenging. CustomerLabs overcame CAPI limitations & created product-specific events, reducing CPP by 44% & 77% in 90 days. Thanks to CustomerLabs first-party data ops platform.

Optimize Your Campaigns
with Synthetic Events

Meta trains better, all thanks to you,
 High AOV, making revenue true.

Carletus Willis

Chief Growth Officer, BenedLife

Train Ad Campaigns with First-Party Audience

Mid-funnel audiences, gold they bring, First-party data power, watch profits ring,

Joe Flattery,

Sawtooth Media Group

CustomerLabs transformed our data accuracy and ad performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support.

Value based audience

Create a lookalike audience of the people most similar to your highest value customers.

Segment and Personalize

Advanced audience segmentation to hyper-personalize email & ad campaigns to boost conversion rates.

Scale retargeting campaigns with high-intent audience

Maximize your retargeting ad campaigns’ potential by training with 1P audience data.

Power AI-driven ASC & PMax campaigns

Power your Advantage+ and Performance Max campaigns with high-quality first-party audience data to scale your ad campaigns efficiently.

2-3X your Custom Audience Match Rates

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

2-3X your Custom Audience Match Rates

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

Joe Flattery,

Sawtooth Media Group

3X more revenue

from Cart Abandoners

Reclaim lost revenue with 1PD Ops, enabling more emails and abandonment flows to capture otherwise missed revenue through email and WhatsApp campaigns.

Get started with 1PD Ops NOW

Privacy! It’s not a choice, a commitment

GDPR, CCPA, and Other Regulations: Ensuring Compliance in Data Handling

We prioritize your compliance with key regulations like GDPR and CCPA when managing your data.

Sentinel: Our data privacy tool empowers you with full control over the data you choose to share with other platforms, ensuring your operations adhere to the latest privacy standards

Honest Customer Stories...

Healthcare Brand E-Commerce

Control Multiple Products Cost Per Purchase using First-Party Data Ops

Read now

MNMLST E-Commerce

MNMLST, a High-Value Product Brand, Ditched Shopify CAPI to Sustain ROAS Through Market Highs and Lows

Read now

Mirali E-Commerce

From Insta Fame to D2C Success: How Mirali Scaled 3.7X with 1PD Signals and Meta Optimization

Read now

W for Woman E-Commerce

W’s Beyond attribution – Incremental Revenue with First-Party Data Ops

Read now

Dundas Insurance Life Lead Gen

Improve retargeting performance and reduce CPL using First-Party Data OPs

Read now

CookD E-Commerce

Control CPP and Lift the ROAS 37% by retaining cookies by 1PD and adopting First-Party Data Ops

Read now

After implementing CustomerLabs we saw our match rate increase by 70% in a really short period of time. Because of this, we have SO much more confidence in our attribution data and our targeting, which has increased our ROAS from ~13x to over 20x. “The CustomerLabs team is a great group to partner with and I couldn’t recommend their solution enough.

Alli bird , Solar labs

CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.

Tyler Archer, SANESolution

CustomerLabs transformed our data accuracy and ad campaign performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support for maximum ad spend optimization.

Justin G, Director of Operations, TruBrain

Choose a Partner,
Not Just Another Vendor

Whether you choose us or not, having a CDP and 1PD Operations is essential. When you choose us, you are choosing a partner, not just another vendor, for your first-party data journey!

First-Party Data Ops is the Foundation of Performance Marketing

Solutions by industry

Every Marketer Deserves a

1PD Ops Platform

Don't let limited access to First-party data hold you back.

Brands who found their

1PD Ops Partner for their 1PD journey!

Where we stand in the world &

in the ❤️ of our Customers

Justin G.

Small-Business

Excellent First-party Tracking without all the gimmicks"

Conversion Tracking ‘as We Know’ is Dead:

Optimize, not ‘just measure’

First-Party SignalsTracking & Conversions

Server-side tracking & Conversions API

Lifelong 1P Cookies

Signals from Website, CRM, PoS, & other offline sources

Enhanced & Offline Conversion Tracking

Jayesh Jain Head of Analytics, The Sleep Company

New Customer Acquisition

High AOV Purchasers

Product or Category Purchasers

Optimal CPP for multiple products

Offline conversions to reduce CPL

Attribute unqualified leads to campaigns

Offline conversions to reduce CPL

Attribute unqualified leads to campaigns

Carletus Willis Chief Growth Officer, BenedLife

Optimize Your Campaignswith Synthetic Events

Carletus Willis Chief Growth Officer, BenedLife

Train Ad Campaigns with First-Party Audience

Joe Flattery, Sawtooth Media Group

Value based audience

Segment and Personalize

Scale retargeting campaigns with high-intent audience

Power AI-driven ASC & PMax campaigns

2-3X your Custom Audience Match Rates

2-3X your Custom Audience Match Rates

Joe Flattery, Sawtooth Media Group

3X more revenue

from Cart Abandoners

Get started with 1PD Ops NOW

Privacy! It’s not a choice, a commitment

GDPR, CCPA, and Other Regulations: Ensuring Compliance in Data Handling

Honest Customer Stories...

Choose a Partner, Not Just Another Vendor

CustomerLabs

Schedule a 1-1 Demo

Sources

Unify martech stack

Identity resolution

360° user view

Audience Builder

Targeted User Segments

Destinations

Track website events

Audience Activation

Send data to marketing tools

Google Offline conversions tracking

Create offline conversion data on Google ads

Conversions API

Take control of your data with CAPI

Saas

Increase product metrics with a unified martech stack​

Ecommerce​

Unified data to boost ecommerce growth​

B2B​

Engage your customers across the funnel with a unified martech stack​

Agency​

Scale your customers quickly with the right data​

Playbooks

Pricing

Blog

Latest trends and best practices

Integrations​

Connect CDP with all your marketing tools

Webinar

Events you don’t want to miss

Case study

First-Party Signals
Tracking & Conversions

Jayesh Jain

Head of Analytics, The Sleep Company

Carletus Willis

Chief Growth Officer, BenedLife

Optimize Your Campaigns
with Synthetic Events

Carletus Willis

Chief Growth Officer, BenedLife

Joe Flattery,

Sawtooth Media Group

Joe Flattery,

Sawtooth Media Group

Choose a Partner,
Not Just Another Vendor

Increase product metrics with a unified martech stack

Ecommerce

Unified data to boost ecommerce growth

B2B

Engage your customers across the funnel with a unified martech stack

Agency

Scale your customers quickly with the right data

Integrations

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