There’s been a buzz around the martech space - If CDPs are becoming too expensive to handle. Composable CDP, Advertisers CDP, etc., popped up. Some even claimed to say “I have never seen an ROI-positive CDP”. Some say, “You do not need a CDP, GA4 is a CDP”.
CDP: Friend or Foe? Let’s settle the score once and for all #UncensoredTalks
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On February 16, 2024
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