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Benefits of Google Ads Conversion Tracking for Shopify Store

Google Ads conversion tracking for your Shopify store offers immense benefits. Knowing all those benefits helps you understand its importance

Targeted advertising in the cookieless future

After the iOS update, targeted advertising affected very badly. Using first-party data the marketing campaigns are performing by 2-3X greatly.

How to Calculate and Improve Your Customer Conversion Rate?

Learn the secret formula to calculate customer conversion rate: (Desired actions / Total visitors) * 100%. Higher rates signify successful sales funnels.

A Guide to Calculating Shopify Average Order Value (AOV)

Calculate Shopify Average Order Value by dividing net sales by total orders, considering refunds, cancellations, and discounts.

How to Install Meta pixel on Shopify in 2024

Learn the steps of adding Meta pixel to Shopify: connect pixel with store, navigate to Sales Channels, set up Facebook and Instagram sales channels.

Introduction to Customer Data Platforms in eCommerce: Meaning, Benefits and How it Works

A Customer Data Platform or eCommerce CDP aggregates and unifies customer data, building a complete and persistent customer profile.

Gartner Magic Quadrant 2024: List of Top Customer Data Platforms

Discover the 2024 CDP Magic Quadrant, categorizing Salesforce, Tealium, and Treasure Data as leaders in the Customer Data Platforms market.

How to set up Facebook Pixel purchase event on Shopify

Learn how to obtain purchase event code from Facebook and add it in your Shopify checkout settings for effective tracking.

Why Your PPC Ads Don’t Convert: Conversion Rate Issues in eCommerce

Struggling with low conversion rate in PPC campaigns for your eCommerce business? Do not worry here are the PROVEN strategies to improve it.

Setup and Tracking of GA4 Purchase Event on Shopify

Understand the setup of Shopify GA4 purchase event, allowing the analysis of ecommerce performance including conversion rates and revenue.

Meta Conversion API Setup with Google Tag Manager

Learn how to set up Facebook Conversions API with Google Tag Manager Server-Side for enhanced ad tracking and targeting. Easy Meta CAPI setup

Meta Advantage+ Shopping Campaign To Maximize Your Ad Performance

Meta Advantage+ Shopping Campaign uses advanced machine learning algorithms to maximize ad campaign performance at an optimized your ad spend

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