12 Best Practices for Meta ASC to Improve Performance

By Goutham Veerabathini

On May 30, 2024

In This Blog

Meta ASC best practices to optimize the ad campaigns
1. Don’t just optimize for the purchase event
2. Setup Conversions API
3. Optimize for the value of conversions
4. Ad creatives
5. Ad budget
6. Budget scheduling
7. Budget split for retargeting & prospecting
8. One campaign one country
9. Placement control
10. Conversion location
11. URL Parameters
12. A/B testing
Proven ASC campaigns
To wrap up

Go to Section

Meta ASC best practices to optimize the ad campaigns
1. Don’t just optimize for the purchase event
2. Setup Conversions API
3. Optimize for the value of conversions
4. Ad creatives
5. Ad budget
6. Budget scheduling
7. Budget split for retargeting & prospecting
8. One campaign one country
9. Placement control
10. Conversion location
11. URL Parameters
12. A/B testing
Proven ASC campaigns
To wrap up

Meta Advantage+ Shopping campaigns (Meta ASC) are automated campaigns designed by Meta for performance marketers who want to drive online sales. It uses machine learning algorithms to facilitate the full-funnel strategy, covering both the acquisition of new customers and the retargeting of existing visitors.

Frequently Asked Questions

How to scale Advantage Shopping Campaigns?

Start small with a budget that can get you 50 conversions per campaign per week. Slowly increase your budget as you see positive results. Avoid overspending initially and scale gradually to optimize campaign performance.

What's the difference between ASC campaigns and manual sales campaigns?

Manual sales campaigns require extensive manual effort in audience targeting, interest selection, demographics, and location. Whereas ASC campaigns streamline the process by allowing the algorithm to optimize based on provided data and creatives. Overall, ASC drastically reduces the efforts of marketers by automating the ad campaign process.

Are Advantage shopping campaigns good?

Yes, ASC can be highly effective if you adhere to best practices and provide high-quality data. Marketers have seen positive results, but success depends on following best practices and providing good data for optimization.

What are the benefits of using ASC campaigns?

ASC campaigns have a lot of benefits compared to BAU campaigns. Some of them are: 4X conversions 17% increase in cost per acquisition 32% increase in return on ad spend 17% reduction in cost per result Decrease in creative fatigue

Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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12 Best Practices for Meta ASC to Improve Performance

Frequently Asked Questions

How to scale Advantage Shopping Campaigns?

What's the difference between ASC campaigns and manual sales campaigns?

Are Advantage shopping campaigns good?

What are the benefits of using ASC campaigns?

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