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Unraveling the mystery of CCPA & CPRA in 2023

Unraveling the mystery of CCPA & CPRA in 2023

CPRA-California Privacy Protection Act, CCPA(California Consumer Privacy Act) data privacy law impacts the marketers & businesses across the globe

How India’s largest fashion brand improved their match rates beyond 80%

W for Woman saw a severe dip in match rates with the iOS'14 update. Learn how they used first-party data to boost match rates beyond 80%.

Smart Audience Segmentation for eCommerce Businesses in 2023

Smart Audience Segmentation for eCommerce Businesses in 2023

Improve your ad campaign performance and purchasers by smart segmenting your audience using first-party data for your e-commerce stores

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

Learn the difference Customer Relationship Management CRM, Data Management Platform DMP and Customer Data Platform CDP

Google Retargeting with First-party Data: eCommerce Success

Google Retargeting with First-party Data: eCommerce Success

Google Retargeting with first-party data helps increase the Google retargeting Ad Campaign performance & adds 20% Revenue despite iOS14 updates

What is Cart-abandonment? How to reduce it with First-party Data?

What is Cart-abandonment? How to reduce it with First-party Data?

Out of 10 shoppers, 7 are Cart abandoners. Utilize your first-party data to re-activate them and drive more sales.

Nurture your e-commerce store conversions with Smart Mid-funnel Marketing Strategies

Nurture your e-commerce store conversions with Smart Mid-funnel Marketing Strategies

Best mid-funnel marketing strategies. Learn how to utilise first-party data, and increase your e-commerce store conversions by 10X times.

What is Facebook Event Match Quality – Here’s everything you need to know

What is Facebook Event Match Quality – Here’s everything you need to know

See how CustomerLabs 1PD Ops sends server events to Facebook with a higher event match quality without writing any code.

What is Zero-party Data and Why it is important for Marketers

What is Zero-party Data and Why it is important for Marketers

Collecting user data is difficult after the privacy laws and iOS updates, start collecting zero-party data to improve customer experience.

What is Google customer match? And how to improve them?

What is Google customer match? And how to improve them?

We improved the Google customer match upto 80% using first-party data for both known and anonymous website visitors despite iOS'14+ update.

First-Party Data A Go-to Strategy In 2023 For Marketers

First-Party Data A Go-to Strategy In 2023 For Marketers

First-party data is the go-to solution for marketers in the future. Know how first-party data strategies can help you run personalized ads.

Behavioral Retargeting: Key To Increase eComm Conversion 2X!

Behavioral Retargeting: Key To Increase eComm Conversion 2X!

Behavioral Retargeting based on first party data helps you increase your Conversion Rates by 2X times with user-based personalized ads

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