In eCommerce, knowing how your customers behave online is key to running successful ad campaigns. With the rising cost of ads and more privacy restrictions, every bit of customer data you can gather counts. That’s why setting up the Meta Pixel (formerly Facebook Pixel) on your Shopify store is a must. Meta Pixel is a tool that lets you track on the browser-side, important actions like adding items to a cart, starting checkout, and making a purchase, all of which show what your customers are interested in.