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Automated Bidding Strategy in Google Ads

By Goutham Veerabathini

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On May 10, 2023

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Topics We Covered

Will automation, artificial intelligence, and machine learning algorithms supplement your manual bidding strategy in Google Ads? 

Frequently Asked Questions (FAQs)

Automated bidding is the advanced technology wherein the Google's algorithm automatically adjusts the bids based on the probable prediction that the user might click the ad or get converted. Automated bidding strives to achieve the specific goal set. It boosts your efforts in bidding to achieve the best without spending much time bidding.
The prime benefit of automated bidding is, it will be able to understand multiple signals at once and optimally arrive at the right bid value. It will save you time and work towards optimizing your ad campaigns for a desired goal. Automated bidding will also reduce your efforts in bidding.
When you choose automatic bidding over manual bidding, you will not only save time & effort but also unlock the new arenas of cross-signal targeting leading to the optimization of your ad campaigns.
Smart bidding is an automated bidding strategy that uses machine learning to encash auction-time bidding for maximizing conversions or conversion value. Maximize Conversions, Target CPA, Maximize Conversion Value, Target ROAS, and Enhanced CPC are all smart bidding strategies. In short, it is the advanced automated bidding strategy.
Simply put, in the maximize conversions strategy, you run campaigns to get the maximum conversions possible for the set budget. In the maximize conversion value, you focus on the value a specific conversion brings to your business and try to maximize the value of a specific conversion. The former focuses on quantity while the latter focuses on quality.
In the target ROAS strategy, your goal is to get a required return on ad spend irrespective of the cost involved per conversion. Target ROAS is a strategy under the maximize conversion value. Whereas the target CPA strategy is a strategy under the maximize conversions where you aim to spend the target amount for every single conversion or action.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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