Be it Meta or Google, ad platforms are emphasizing advertisers to use first-party data to train their AI & ML models for better ad performance. So marketers rely on standard tracking, believing that they can collect reliable, rock-solid data. And one such tracking aid is that marketers who run ads for Shopify stores rely on Shopify Conversions API (CAPI) for tracking their users data.
Benefits of Advanced Conversions API for Shopify
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On February 17, 2025
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