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Benefits of Advanced Conversions API for Shopify

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Be it Meta or Google, ad platforms are emphasizing advertisers to use first-party data to train their AI & ML models for better ad performance. So marketers rely on standard tracking, believing that they can collect reliable, rock-solid data. And one such tracking aid is that marketers who run ads for Shopify stores rely on Shopify Conversions API (CAPI) for tracking their users data.

Frequently Asked Questions (FAQs)

The Meta Pixel tracks events using browser-side cookies, which are often blocked by ad blockers and privacy settings. Shopify CAPI (Conversions API) works server-side, ensuring more reliable tracking even when cookies are restricted.
Inaccurate attribution happens due to: Duplicate tracking issues (pixel + CAPI events overlapping) Data loss from ad blockers & iOS privacy updates Shopify’s default CAPI setup not sending enriched event data Using Advanced CAPI ensures deduplication, better attribution, and improved event accuracy.
No. Shopify CAPI can only do basic online tracking. But with Advanced CAPI, you can connect in-store and online sales, ensuring Meta Ads optimize based on your entire sales funnel.

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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