Performance marketers and Shopify store owners can reap tremendous benefits through Google Ads conversion tracking. Using a robust Google Ads conversion tracking setup can significantly increase your ROAS. Let’s understand the benefits of using conversion tracking for your Shopify store.

Benefits that Marketers Are Missing Out

Below are some of the major benefits you can leverage by setting up a robust Google Ads conversion tracking for your Shopify store.

Understand Campaign Performance

A successful campaign is calculated by the number of conversions it brings. Using Google Ads conversion tracking, you can measure and track the performance of ad campaigns in terms of how many purchases have resulted from a specific campaign. This robust Google Ads conversion tracking for your Shopify store helps you understand the overall ad campaign performance and which campaign is working and which is not. 

Improved Attribution

Conversion tracking for your Shopify store can increase your attribution by accurately tracking the user actions. Google Ads conversion tracking sends all the touch points throughout the customer journey on Shopify to the Google Ads and attributes conversion to the exact ad campaign. Mapping the exact conversion to the specific ad campaign precisely, results in increased attribution.

Scalability

Google conversion tracking for Shopify can aid in scaling your ad campaign performance more profitably. By powering the algorithm with the Shopify user data towards conversion, Google Ads can identify users who possess a very similar behavior to increase the probability of conversions. This way, the ad campaigns can be scaled with high-intent users, thereby increasing conversions.

Personalization

Google Ads conversion tracking for your Shopify store helps you power the ad algorithms with high-quality audience data. This helps Google Ads understand which user to target and at what time. Now, by leveraging this, you can craft your messaging for that specific user, to get them converted. Therefore, a proper conversion tracking setup helps you personalize your ad campaigns to the specific users by targeting them at the right time with the right ad creative, thus resulting in overall conversion rate.

Refine Marketing Strategy

By accurately tracking the campaign performance and customer behavior, you can identify key indicators that lead to customer drop-offs or negative actions. You can refine strategies based on the Shopify user behavior data to cater to the specific needs and interests of customers. Conversion tracking can help you plan strategies and choose how to target customers at each stage of the customer journey that leads to conversion. 

Optimize Ad Campaigns

As conversion tracking provides improved attribution, you can make data-driven decisions on your ad spend for more profitable conversions. On Google Ads, you can reduce your ad budget for the campaigns that did not result in conversions and instead double down on the high-performing ads that increase purchases. Additionally, by training the ad algorithm with high quality audience signals, Google Ads optimizes your ad campaigns to target the right users at the right time.

Secure High AOV Customers

Conversion tracking gives you more detailed information about the spending patterns of your customers and helps you identify those who are willing to spend more on your products on Shopify. By powering the platform with the user behavior of these high-intent and high-value customers, Google Ads can target high AOV users by spending profitably and increasing your ROAS.

Devise Retargeting Campaigns

With conversion tracking, you can segregate the bottom of the funnel customers, as they are more likely to get converted. Setting up retargeting campaigns with appealing messaging, you can capture the attention of customers and drive them towards conversion. Along with this, you can also decide on how you want to target different audiences on your Shopify stores and determine the desired action as a conversion, such as form fill, booking a demo, scheduling a call, or webinar sign-up.

Gain Customer Insights

By frequently following the conversions of your campaigns, you can segment customers in a diversified manner. Effective tracking practices can help you dissect your audiences on Shopify based on category, demographics, location, physiographics, order values, and many more. Using a robust conversion tracking tool, you can collect high-quality first-party data to understand customer behavior, interests, and purchasing patterns, which will aid in refining your marketing strategies for specific groups of your target audience.

When combined with effective marketing strategies, you can ace the game of receiving higher returns from your campaigns. You can ultimately increase conversion rates and ROI by implementing Google Ads conversion tracking. 

Manual implementation can be hard and time-consuming. If you wish to save your time and energy, then you can do the implementation with CustomerLabs in just a few clicks. Talk to our expert to know more.

Conclusion

By now, you would know how Google Ads Conversion Tracking can be beneficial for Shopify stores and to increase the conversion rate evidently. Success of your campaign depends on the conversion; if you fail to track your conversions accurately, that might be the loophole that you haven’t noticed yet.

With Google Ads conversion tracking, you can increase conversions without wasting on ad spend. You can not just increase your campaign performance but also increase your ROI, build a marketing plan, and drive conversions. Start the implementation hassle-free by getting your hands on CustomerLabs to gear up your conversion tracking.

To experience these benefits, learn how to set up conversion tracking in Google Ads for your Shopify store.