Conversions API will send more customer information parameters compared to pixel, helping Meta match more accounts in its account center. Therefore, the proper set up of Conversions API will boost your event match quality.

Conversions API alone will not fetch good results. Meta craves data. The more the merrier but in the right way. Having CAPI and pixel setup with advanced matching helps Meta to stitch the entire customer journey and activate those inactive audiences.

Having a perfect wingman to send the data seamlessly through Conversions API is a boon. Using a CDP like CustomerLabs will add value to your business. When you choose a CDP, you do not just look at Conversions API. It is like a treasure trove that gives you more than you ask for.

If there’s a problem with CAPI, it does not necessarily mean there’s something wrong with your setup. Facebook’s developers are working day-in and day-out on their systems to make them better each day. However, sometimes it so happens that the bugs crawl in from their side too. So, to save yourself from a dip in the campaign performance, having a regular check on the events manager is essential.