The Customer Story:
Dundas Life, a Canadian insurance company teamed up with CustomerLabs as privacy and iOS
hurting their meta performance. By using Conversion API and smart retargeting audience
strategy, they managed to reduce leads cost by 67%. Moreover, these efforts also yielded a
substantial 60% decrease in CPL for their top-of-funnel marketing campaigns.
Use case 1: Dundas Life’s Pandemic Plot Twist: Conversion APIs Elevate Ad Performance!
Dundas Life wanted to implement CAPI to track and sync the user behavior data to ad platforms to improve the event match quality and reduce the Cost per lead.
As a result, their Event Match Quality score increased from 3 to 7 out of 10,indicating more effective ad performance.
Use Case 2: First Party Data to the Rescue: Dundas Life’s Mid-Funnel Marvel with 67% CPL Cut!
Dundas Life couldn t scale their retargeting campaigns for the blog visitors/website visitors and the cost per lead was higher due to poor audience match rate. However, using CustomerLabs audience, they improved their matchrate by 2X times compared to their Facebook pixel data.
This reduced their Cost Per Lead by 67% and doubled their lead acquisition compared to
other campaigns.
Use case 3: First Party audience Lookalike Magic: Dundas Life Slashes TOFU Lead Costs by 60%.
Dundas Life tackled costly lead generation challenges for top-of-funnel (TOFU) audiences. They crafted 1% lookalike audiences from their high-intent Blog visitors on Meta and excluded prior purchasers/customers.
The outcome: 60% lower cost per lead in their lookalike campaigns, without additional ad spending, compared to other TOFU campaigns.
