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Unraveling the mystery of CCPA & CPRA in 2023

By Goutham Veerabathini

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On February 10, 2023

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TOPICS WE COVERED

CCPA, GDPR, and other regulations have given enough safety nets to consumers concerning data privacy protection, especially in handling their data. California Privacy Rights Act, 2020, also known as the CPRA, is effective from January 1, 2023. CPRA is fully enforceable from July 1, 2023, and is an amendment to the existing CCPA (California Consumer Privacy Act, 2018) but not a replacement of the CCPA.

Frequently Asked Questions (FAQs)

As per the Act, the California Privacy Rights Act (CPRA) is effective from January 1, 2023 and the lookback period would be a year prior i.e., January 1, 2022. However, its full fledged enforcement will be from July 1, 2023.
All residents of California will have the rights under the California Consumer Privacy Act.
The California Consumer Privacy Act has an opt-out policy - i.e., the user data can be collected by anyone and by any means to process it as long as the user themselves does not reach out to the one processing the data. And the GDPR has an opt-in policy which mandates the businesses to seek for consent even before collecting the data from the user.
With the recent amendment to the CCPA, i.e., the CPRA - also known as ‘CCPA’ or ‘CCPA, as amended’, it felt that CCPA has inspired and is being guided by the GDPR. However, the core principles of CCPA are - Accountability, Control & Transparency.
CCPA applies to every organization that collects the user data of Californians regardless of where the organization is located.
The CCPA mentions that ‘California Privacy Protection Agency’ has full authority to enforce the CCPA and is reinforced with full administrative powers & jurisdiction.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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