Problems E-commerce marketers face in 2025 & How to Overcome It

E-commerce faces many challenges, including building customer trust and loyalty while facing heavy competition. Additionally, it is exposed to various risks, such as high RTO (Return to Origin) rates and the constant struggle to meet customer expectations.

The future of e-commerce is first-party data, as privacy regulations tighten and third-party cookies become obsolete, businesses are shifting towards strategies like implementing 1PD Ops (First-party data operations) to bypass these regulations.

Five disadvantages of e-commerce are: Security risks, facing heavy competition, lack of physical interaction, shipping issues and technical difficulties. The list is not complete because e-commerce has many disadvantages.

Ad campaigns often fail to scale because marketers focus only on increasing the budget but ignore the data they send to the ad platforms. AI and machine learning-driven ad platforms require accurate data to effectively train their algorithms and target the right customers. Marketers should shift their focus from budget expansion to providing high-quality data to optimize ad campaign performance and achieve scalability.

Users nowadays are very particular about their privacy, so the ban on third-party cookies, IOS 14+ update and privacy regulations came into action which protects the user's privacy. With these restrictions in place, marketers are facing trouble to track user data accurately.