As a performance marketer, you’re constantly under pressure to prove ROI and optimize campaigns in real-time. And why not? If you’re going to spend around 8.7% of your revenue on ads, you’d want more significant returns. However, without accurate data on what drives conversions, your decisions are only as good as the guesses behind them. This is where a conversion tracking pixel comes into play. They offer granular insights into user behavior, helping you track everything from page views to purchases.
Understanding Conversion Tracking Pixel: What are they and how do they work?
·
On October 28, 2024
·
