Almost all the tools in the martech stack strive to deliver a 360-degree customer profile. Be it marketing automation platforms, customer experience management platforms, CRMs and so on. But the problem that most marketers face is that all these individual 360-degree views are stuck inside each platform. So, marketers are still on the look for a platform that gives them a complete view of their customers breaking all these data silos and giving them the transparency into every stage of the customer lifecycle.