In an era where customer-centricity drives business success, Customer Data Platforms (CDPs) have emerged as transformative tools for the banking sector. A CDP enables banks to unify customer data from multiple sources, providing a comprehensive view of customer behaviors and needs. This capability is particularly valuable in banking, where understanding customer preferences and ensuring secure data handling are essential for building trust and delivering personalized services.
Use Cases of Customer Data Platforms in Banking
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On March 26, 2025
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