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Digital Personal Data Protection Act & Impact On Marketers In India

By Goutham Veerabathini

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On November 10, 2023

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In This Blog

The Digital Personal Data Protection Act, 2023 (DPDPA), the first-ever data privacy law in India, is finally live. In the ever-evolving digital landscape in India, data protection regulation is paramount. Everyone dealing with data must understand the implications the Act will bring in. 

Frequently Asked Questions (FAQs)

The Digital Personal Data Protection Act, 2023, is the primary data protection law in India in 2023. Earlier, there was no one law that preserved user privacy.
It is both yes and no. GDPR is not directly applicable but if the data is related to European citizens and the company is an Indian company based in India, GDPR is applicable for that company.
If the Indian company deals with the user data of Europeans, the GDPR affects the Indian companies.
Law enforcement agencies, government agencies, banks and few financial institutions are exempted from data privacy laws for data processing. However, they are bound to not let the data breach, unless it is necessary for public disclosure.
Yes, GDPR is clear in consent and it requires opt-in for the purpose of marketing and advertising.
Yes. DPDPA seeks opt-in consent for all sorts of data processing including for marketing and advertising.
Digital marketing completely deals with data as ad platforms’ algorithms need data to learn about the user and maximize the ad campaign performance. Marketers need user behavior data to understand the user and craft compelling strategies. Therefore, data protection laws are important in digital marketing.
No. In fact, the digital personal data protection act is in line with the provisions of GDPR and has GDPR as an inspiration. This can be known when you closely examine the provisions of the Act.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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