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Do Facebook ASC Campaigns Really Work?

By Goutham Veerabathini

·

On January 23, 2024

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In This Blog

“Do Facebook ASC+ campaigns really work?”

Frequently Asked Questions (FAQs)

You can use and test up to 150 ad creatives in your Meta A+SC. The advantage+ suite also has advantage+ creative that helps you use AI for your ad creatives.
Advantage+ Shopping Campaigns rely completely on automation and machine learning. Therefore, without first-party data or the previous ad account data, it becomes really difficult for the ad platform to optimize and provide better results in A+SC.
This is a major drawback or maybe the pro of A+SC campaigns. You cannot exclude the audience in a particular campaign. However, you can do that at the ad account level. So, these audience settings apply across the ad account for all the Advantage+ Shopping Campaigns.
The location exclusions are not possible at the campaign level for Advantage+ Shopping Campaigns. However, at the ad account level, you can exclude the locations for your Advantage+ Shopping Campaigns
Sadly, for local ad campaigns, you cannot use advantage+ shopping campaigns directly. It is because the location can be chosen only at the country level. However, if you have your own first-party data of the local users, you can feed that data and expect the ad campaigns to optimize for localized ad targeting.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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