GA4 predefined standard events, such as add_to_cart or purchase, to capture typical e-commerce interactions. Custom events, on the other hand, are user-defined. They allow you to track specific actions unique to your business, such as interactions with product videos or special promotions, providing more tailored insights.

GA4 processes data in near real-time, with most events appearing within a few minutes in the DebugView. However, reports may take up to 24 hours to fully reflect event data, depending on traffic volume and data processing cycles, which allows for more thorough validation and aggregation. It is crucial to sync data in real-time with GA4. You can use CustomerLabs 1PD Ops to visualize real-time data sync in GA4.

Yes, you can track refunds by configuring a refund event in your data layer and mapping it through Google Tag Manager or by integrating CustomerLabs 1P Data Ops easily. This data helps you monitor post-purchase behavior, understand reasons for cancellations, and fine-tune marketing efforts to reduce future refunds.

Data discrepancies can occur due to differences in attribution models, browser restrictions, or missing events. Use GA4’s DebugView to identify tracking issues, validate tag configurations in GTM, and ensure all platforms are synchronized for consistent reporting. Cross-referencing GA4 with platforms like CustomerLabs 1PD Ops can also help resolve discrepancies.

GA4 supports privacy-first tracking by limiting data collection and anonymizing IPs by default. Use Google Consent Mode v2 to respect user consent preferences dynamically. Integrating with CustomerLabs 1PD Ops allows you to seamlessly manage user consent across platforms, ensuring compliance with regulations like GDPR and CCPA while maintaining tracking efficiency.