Enhanced conversions for web is a feature in Google Ads that improves the accuracy of conversion measurement by supplementing existing conversion tags with hashed first-party customer data from your website. This data, such as email addresses, is hashed using a secure one-way hashing algorithm (SHA256) before being sent to Google, ensuring privacy. By incorporating this additional data, enhanced conversions provide a more comprehensive view of customer behavior, leading to better-informed bid decisions and campaign optimizations.

Enhanced conversions are particularly effective for conversion actions where customers provide identifiable information, such as: Purchases: Transactions where customers complete a purchase on your website. Sign-ups: When users register for an account, newsletter, or service. Form submissions: instances where users fill out contact forms or request more information.

Yes, you have control over which conversion actions utilize enhanced conversions. During the setup process, you can select specific conversion actions to include or exclude from enhanced conversions, allowing you to tailor the feature to your measurement needs.

Yes, enhanced conversions support offline conversions through the "Enhanced Conversions for Leads" feature. This feature uses first-party user-provided data from your website to measure sales and transactions that occur offline, providing a more comprehensive understanding of your ad performance across both online and offline channels.