While both features aim to improve conversion tracking accuracy, they serve different purposes: - Enhanced Conversions for Web: Focuses on online transactions and activities occurring directly on your website, such as purchases or sign-ups. It enhances measurement by using hashed first-party data collected during these online interactions. - Enhanced Conversions for Leads: Designed for businesses that generate leads online but complete sales offline. It uses first-party user-provided data from your website to measure sales and transactions that happen off your website, helping you understand the impact of your ad spend on offline sales

There’s no one-size-fits-all method to set up Enhanced Conversions for Web—it depends on your specific tools and preferences. Here are the most effective approaches: - CustomerLabs: A no-code, hassle-free tool to map first-party data to Google Ads. - Google Tag Manager (GTM): Manually configure tags and variables for data collection. - Custom Implementation: Use backend code to send hashed data directly.

To check if your setup is working: - Use Google Tag Assistant to verify the conversion tag is firing. - Look for hashed data in network requests (e.g., "em" for email). - Confirm conversions in Google Ads under Tools & Settings > Conversions. - Test using GTM’s Preview mode to ensure tags trigger correctly.

OCI (Offline Conversion Import) and Enhanced Conversions both help track conversions, but they work differently: - OCI: Imports offline conversion data (e.g., phone calls, in-person purchases) into Google Ads after they occur. - Enhanced Conversions: Captures first-party data from your website (e.g., emails, phone numbers), hashes it, and matches it with Google’s logged-in user data to report conversions more accurately in real-time. While OCI focuses on offline data, Enhanced Conversions enhances online conversion tracking using user-provided data.