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Facebook Ads Targeting: The Sherlock Holmes of Advertising!

By Vishnu Vankayala

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On August 10, 2023

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Topics We Covered

Gone are the days when businesses could rely upon traditional advertising methods to reach their prospects. With the emergence of digital advertising, businesses make use of it to reach their audiences within seconds. But there arises an issue of consumers being bombarded with ads from all sides. 

Frequently Asked Questions (FAQs)

Ads targeting rely on data collected about customers using their demographics, preferences, behaviors among others, to approach them in a way they wanted to be engaged.
Facebook Ad targeting is very much accurate because of the ways and means it collects user first-party data. It actually uses various methods like data from what you input on Facebook, the websites you visit and much more. That too with Facebook Conversions API, it has even more enhanced data.
Targeted Ads are very much successful when being executed properly. The social media behemoth provides advanced ad targeting features and capabilities where you can reach wider audiences based on their interests, behaviors and demographics along with other data points.
This totally depends on the specific goals and objectives of different campaigns. With a custom audience you can target people who have shown interest in your products. With lookalike audiences you can create a similar audience segment of your existing customers. There’s no one-size-fits all answer here.
This involves a strategic approach to identify and reach most relevant and valuable users for your business. For this, you have to first define your target audience, avail first-party data, make use of custom or lookalike audiences, and use detailed targeting to reach high-quality potential customers.
Just like Facebook Ads Manager, Instagram also shares the same ad infrastructure. You will set who you want to target, in what type of content, location, interests, age and other demographics.
Facebook and Instagram are both heavy platforms with many users across the globe. The effectiveness of them varies in terms of reaching audiences and engagements. Facebook is a comfort zone when you want to get more clicks, views or engagements. While Instagram creates brand awareness with amazing content and visuals.
There are mainly three types of targeting; Core Targeting, Custom Targeting and Lookalike Targeting. Under these marketers have many targeting options like demographics, interests based, behavior based, and you can target those who visited your website and didn't take any actions, through first-party data. There are immense options available for advertisers.
Minimum radius is said to be 1 mile for targeting on Facebook Ads.
avatar image Vishnu Vankayala

CEO of CustomerLabs, Building next-generation tools for Digital Marketers. Moving ahead into the future of marketing, he realizes first-party data ops is necessary and is building technology to help marketers to make the experience with first-party data ops seamless! Being a founder and business leader, Vishnu talks about #cdp, #martech, #firstpartydata, #firstpartydataops, and #customerdataplatform

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  • Hari

    Solutions Expert

  • Karthick Prasanna

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  • Vishnu Vankayala

    Founder