There are many plugins available to set up the Meta Conversions API for WooCommerce stores. It is the marketers who must choose the right plugin to set up the Conversions API. Use the CustomerLabs plugin to seamlessly integrate your WooCommerce store with Meta Ads through Conversions API (CAPI). Choosing the CustomerLabs plugin to track WooCommerce Conversions and setup Conversions API helps you go beyond CAPI, and create synthetic events to optimize your ad campaigns to achieve your business needs, boosting your overall revenue.

WordPress has numerous plugins that help you track conversions and sync it with Meta through Conversions API. Choose the right plugin to easily set up Conversions API. However, most plugins do not offer the flexibility in controlling what to track, and what not to track. It is better to choose the CustomerLabs conversion tracking plugin for your WooCommerce store, which also works for WordPress.

In the digital realm that’s moving into privacy, it is more important than ever to adapt server-side technologies such as Conversions API that collect user data in compliance with data privacy updates. Conversions API offers marketers a server-side bridge to sync all the first-party data from the business server to Meta’s server.

Facebook Pixel helps marketers collect the data on the browser side while the Conversions API is a server-side connection. CAPI is more robust helping mitigate signal loss as compared to Meta’s pixel which is blocked when ad blockers are active, or lose the data beyond 7 days on browsers such as Safari, and Firefox which deprecated third-party cookies.

You can use WooCommerce Conversions API plugins such as the CustomerLabs plugin to connect the WooCommerce store with Meta Ads.