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Setting up Website Conversions Objective on Facebook Ads using Conversions API

By Shalini Vijayakumar

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On January 10, 2025

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In this blog

Did you know that businesses that use Facebook Ads see an average return of $4 for every $1 spent? This data demonstrates Facebook Ads' enormous potential to increase conversions—but only if the tracking is precise. If you don't track properly, you can miss out on important information and money.

Frequently Asked Questions (FAQs)

The Facebook Conversions API enables server-side data transmission to Facebook, ensuring accurate conversion tracking even when ad blockers or privacy restrictions hinder traditional browser-based tracking. This leads to better optimization of ad campaigns and improved return on investment (ROI).
No, platforms like CustomerLabs allow you to set up Facebook Website Conversions without any coding knowledge. With a simple step-by-step process, you can track essential events such as Add to Cart and Purchase seamlessly.
CustomerLabs provides an intuitive widget to configure events like Add to Cart or Purchase without manual intervention. You can apply templates for multiple products, ensuring a consistent setup across your website.
Server-side tracking minimizes data loss caused by browser restrictions, ad blockers, or privacy settings. It ensures more reliable and complete data, leading to precise ad targeting and better optimization of campaigns.
You can use Facebook’s Test Events Tool to validate your event setup. Perform actions like Add to Cart or Purchase on your website while tracking the real-time event data in the Test Events Tool, ensuring accurate and consistent tracking.
avatar image Shalini Vijayakumar

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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