First-party data is any information your business collects directly from your audience and customers. This could include data from website visits, app usage, email opt-ins, CRM platforms, or in-store interactions. You can collect it through sign-up forms, analytics tools, user profiles, loyalty programs, and more. This also includes the business data such as your store location, business goals, etc.

Consider using a Customer Data Platform (CDP) or a specialized 1PD Ops platform like CustomerLabs. These tools integrate data from various sources—your CRM, website analytics, email platform, social media, and even offline events—into a single dashboard, ensuring you have a unified customer view.

Static segments are one-time groupings of people based on a snapshot of data (e.g., a list of users who purchased Product A last month). Dynamic segments continually update in real-time based on user behavior (e.g., automatically moving someone from a prospect segment to a customer segment right after purchase). Dynamic segmentation ensures your audiences receive the most relevant content at every stage.

Once you’ve identified a high-value segment—say, your top 10% of loyal customers—you can upload that segment to Meta Ads Manager. Meta’s machine learning then finds users with similar characteristics (interests, demographics, online behaviors), creating a “lookalike audience.” This audience is more likely to be interested in your products or services, increasing conversion potential. To automate this, you can use 1PD Ops platform. Here, you can not just automate but combine the data of the customers across multiple sources into one - the 360-degree view of a customer with all the required IDs. This helps perform better.

Potentially, yes. Because you’re targeting more precisely—with segments based on real actions like cart adds, purchases, or page views—you’re less likely to waste budget on irrelevant audiences. More precise targeting often leads to lower cost per acquisition (CPA) and higher return on ad spend (ROAS).

A dedicated 1PD Ops platform like CustomerLabs can help you gather, unify, and activate your data. It integrates with various marketing and CRM tools, ensuring seamless data flow. You can also use it to build dynamic segments and launch campaigns across Meta Ads and other channels.

That depends on factors like your ad budget, audience size, and creative. However, many businesses see improvements within a few weeks of refining their segmentation strategy. Key metrics to watch include conversion rates, click-through rates (CTR), and cost per acquisition (CPA).