single php

First-Party Data Vs Second-Party Data Vs Third-Party Data

By Vishnu Vankayala

·

On May 28, 2021

·

In this blog

First-party data, second-party data, third-party data, zero-party data.

Frequently Asked Questions (FAQs)

1P Data: Data collected directly from your audience. 2P Data: Another company’s 1P data shared with you. 3P Data: Bought from data providers, aggregated from multiple sources.
1P Data: Your own customer data collected directly. 2P Data: Another company's first-party data shared with you through partnerships.
1P (First-Party) Data: Collected directly from users via websites, apps, or CRM. 3P (Third-Party) Data: Purchased from external sources and aggregated from various websites.
Secondary Data: Any previously collected data used for research (can be internal or external). 3P Data: Specifically refers to purchased, aggregated data from external providers.
0P (Zero-Party) Data: Data willingly shared by users (e.g., surveys, preferences). 1P Data: Data collected through user interactions (e.g., website behavior, purchases).
avatar image Vishnu Vankayala

CEO of CustomerLabs, Building next-generation tools for Digital Marketers. Moving ahead into the future of marketing, he realizes first-party data ops is necessary and is building technology to help marketers to make the experience with first-party data ops seamless! Being a founder and business leader, Vishnu talks about #cdp, #martech, #firstpartydata, #firstpartydataops, and #customerdataplatform

The latest news, perspectives, and insights from CustomerLabs

More Blogs

View all
The blog with the title First party data Ops the key to first party data activation in 2025
1PD Ops: Key to First-Party Data Activation in 2025 and Beyond

1st party data ops is essential for first party data activation in 2025. It enables AI-driven algorithms to offer hyper-personalized customer experiences.

Read more
Understanding-Importance-of-Customer-Data-in-Marketing-Strategy
Why Customer Data Should Be at the Heart of Your Marketing Strategy

Unlock the power of customer data in marketing to enhance personalization, improve decisions, and optimize strategies. Start leveraging now!

Read more
first-party-data
What is First-party Data? | Comprehensive Guide

First-party data is the data collected by organizations from the user directly in compliance with GDPR, CCPA etc. for your marketing needs

Read more

Get started with
CustomerLabs CDP

Schedule a Demo
Start free trial
Solutions
Industry
Integrations
Resources
Company
Customerlabs logo

CustomerLabs

Book a Demo
Copyright @CustomerLabs 2024
Privacy policy
Terms of Service

Schedule a 1-1 Demo

E-commerce icon
Ecommerce

Unified data to boost ecommerce growth

B2B icon
B2B

Engage your customers across the funnel with a unified martech stack

SaaS
Saas

Increase product metrics with a unified martech stack

Agency
Agency

Scale your customers quickly with the right data

Blog
Blog

Latest trends and best practices

Integrations
Integrations

Connect CDP with all your marketing tools

Webinar
Webinar

Events you don’t want to miss

Case study
Case study

See our client’s success stories

Docs
Docs

Events you don’t want to miss

Developers
Developers

Lorem ipsum dolor sit amet, consectetur

Careers
Careers

See all open positions

Sources
Sources

Unify martech stack

Identity resolution icon
Identity resolution

360° user view

Audience Builder
Audience Builder

Targeted User Segments

Audience Builder
Destinations

Targeted User Segments

Audience Activation
Audience Activation

Send data to marketing tools

Google Offline Conversions Tracking
Google Offline conversions tracking

Create offline conversion data on Google ads

Conversions API icon
Conversions API

Take control of your data with CAPI

  • Hari

    Solutions Expert

  • Karthick Prasanna

    Solutions Expert

  • Vishnu Vankayala

    Founder