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How to Set Up GA4 Enhanced Conversions in Google Analytics

By Shalini Vijayakumar

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On February 19, 2025

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In this blog

Tracking conversions accurately can be hard, especially as privacy regulations tighten and cookies become less reliable, causing marketers to face a serious challenge in accurately measuring campaign performance. 

Frequently Asked Questions (FAQs)

To verify enhanced conversions on the server-side, check the event data tab in the server container preview. You should see user data there, which the Google tags will automatically parse. Additionally, you can inspect the outgoing hit sent from the GTM to confirm the hashed user data is being transmitted.
Yes, errors will occur if user data isn’t sent with this event. To keep your dashboard clean, it’s best to enable enhanced conversions only for events that always include user data, such as purchases or leads.
User data shared in the Data Layer is stored on-site and isn’t directly subject to GDPR. However, once it’s sent to Google, it’s hashed automatically to comply with privacy regulations.
Yes, enhanced conversions can be used for offline conversions. You’ll need to upload user data (like email addresses or phone numbers) in hashed format to match it with your online data. This helps you track the full customer journey, even if it starts offline.
If no user data is available, the enhanced conversion won’t work for that specific event. To avoid incomplete data, it’s better to enable enhanced conversions only for events where user data is consistently collected, like purchases or sign-ups.
avatar image Shalini Vijayakumar

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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