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GDPR Impact On Marketers

By Goutham Veerabathini

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On October 13, 2023

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In This Blog

Five years ago, the digital world was shaken with the enforcement of GDPR (General Data Protection Regulation), a data privacy law that is stringent, and strictly protects user’s privacy in the European Union. Know the GDPR impact on Marketers in this blog.

Frequently Asked Questions (FAQs)

The GDPR law has its core in 7 principles which are1) Lawfulness, fairness, and transparency; 2) Purpose limitation; 3) Data minimisation; 4) Accuracy; 5) Storage limitations; 6) Integrity and confidentiality; and 7) Accountability
GDPR is extraterritorial in nature and therefore it is even enforced in the US. The recent memorandum of understanding between the European Commission and the US government has ensured that the companies in the US should comply with GDPR when processing the data from European citizens.
GDPR is an opt-in kind of regulation as opposed to CCPA wherein the data can be collected only after a user has given their consent. Therefore, while collecting the data, the entity should clearly inform the users how their data is used and processed.
As compared to pre-GDPR era, businesses did face difficulties in acquiring new customers, mapping their journey and various other things. However, GDPR has brought in regulations that help businesses gain trust of their customers & users by offering better transparency to the users by telling them in detail about how the data is used and processed.
Yes, even for marketing & advertising purposes, GDPR requires opt-in consent.
Businesses should collect the data with consent from users and only use first-party data for all their marketing and advertising purposes.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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