The impact of implementing enhanced conversions for leads results in increased conversions and better ad campaign performance due to training the ad algorithm with high-quality data.

Enhanced Conversions for leads sends user-provided first-party data from offline sources such as CRM to Google Ads and improves conversion measurement accuracy. Whereas, Enhanced Conversions for web sends user-provided first-party data from the website to Google Ads.

The purpose of Enhanced Conversions for leads is to track the conversions that happen offline and attribute them to Google Ads more accurately. Therefore, the ad campaigns can be evaluated correctly. Enhanced Conversions for leads also improves the performance of your ad campaigns by training the ad algorithms.

Enhanced Conversions for leads helps marketers identify high-quality leads, map the offline lead conversions better, and assess the true value of Google ads. Identifying high-quality leads also helps marketers to train smart bidding algorithms with precise conversion measurements. Therefore, marketers can carry out more potent bidding practices as well, when they use Google enhanced conversions for leads.

Yes, Google Enhanced Conversions for leads complies with all data privacy regulations such as GDPR, CCPA, HIPAA, DMA, etc.,

In the new interface of Google Ads, go to goals > conversions > settings. Under customer data terms, accept the terms and save. Once you’ve accepted the terms, scroll down and check the box in the ‘turn on enhanced conversions for leads’ block. There are three ways to implement Enhanced Conversions for leads - Google tag, Google Tag Manager, and Google Ads API. An easier no-code way would be using a direct integration tool such as CustomerLabs CDP.