single php

Guide to eCommerce conversion tracking to scale your marketing

By Joyce Lynette I

·

On June 5, 2024

·

In this blog

Haha, Jokes aside. In the ever-evolving world of digital marketing, understanding and implementing effective eCommerce conversion tracking is not just an advantage—it's a necessity. 

Frequently Asked Questions

Conversions are measured through conversion tracking in eCommerce. Whenever a conversion happens, the data is sent to ad platforms through conversion tracking.
Yes, you need conversion tracking to track conversions that happen on and off your website.
The key events to track from your website are page view, product view, added to cart, added to wishlist, abandoned cart, purchase made, recurring purchase, and subscription made(for subscription-based eCommerce).
avatar image Joyce Lynette I

Joyce loves to be the "mind-voice" of readers by making them understand in their own way. Her interests lie in marketing, innovation, ads that reach people at the right place at the right time, and words that rhyme.

The latest news, perspectives, and insights from CustomerLabs

More Blogs

View all
A blog banner titled "Advantages of Google Ads offline conversion tracking"
Advantages of Google Ads offline conversion tracking

Google Ads offline conversion tracking advantages range from increasing conversion rate to boosting your ROAS. Read to know more!

Read more
A blog banner displaying the title of the blog
The 8 best practices for offline conversion tracking

Learn 8 best practices for offline conversion tracking and uplift your conversion rate to supercharge your ad campaign performance!

Read more
The blog banner showing how to setup eCommerce event tracking in Google Analytics & Meta
How to Setup & Integrate eCommerce Conversion Tracking with GA4, Me...

Learn how to set up eCommerce Conversion Tracking for your eCommerce store & directly integrate the data to GA4 and Meta (formerly Facebook).

Read more

Get started with
CustomerLabs CDP

Schedule a Demo
Start free trial
Solutions
Industry
Integrations
Resources
Company
Customerlabs logo

CustomerLabs

Book a Demo
Copyright @CustomerLabs 2024
Privacy policy
Terms of Service

Schedule a 1-1 Demo

E-commerce icon
Ecommerce

Unified data to boost ecommerce growth

B2B icon
B2B

Engage your customers across the funnel with a unified martech stack

SaaS
Saas

Increase product metrics with a unified martech stack

Agency
Agency

Scale your customers quickly with the right data

Blog
Blog

Latest trends and best practices

Integrations
Integrations

Connect CDP with all your marketing tools

Webinar
Webinar

Events you don’t want to miss

Case study
Case study

See our client’s success stories

Docs
Docs

Events you don’t want to miss

Developers
Developers

Lorem ipsum dolor sit amet, consectetur

Careers
Careers

See all open positions

Sources
Sources

Unify martech stack

Identity resolution icon
Identity resolution

360° user view

Audience Builder
Audience Builder

Targeted User Segments

Audience Builder
Destinations

Targeted User Segments

Audience Activation
Audience Activation

Send data to marketing tools

Google Offline Conversions Tracking
Google Offline conversions tracking

Create offline conversion data on Google ads

Conversions API icon
Conversions API

Take control of your data with CAPI

  • Hari

    Solutions Expert

  • Karthick Prasanna

    Solutions Expert

  • Vishnu Vankayala

    Founder