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Behavioral Retargeting: Key To Increase eComm Conversion 2X!

By Goutham Veerabathini

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On November 23, 2022

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TABLE OF CONTENTS

Is it time to say goodbye to infallible ad retargeting strategies? Maybe yes, if you aren’t ready to adapt the new strategies focusing on first-party data-based behavioral retargeting.

Frequently Asked Questions (FAQs)

Once the customer leaves the website, you can track the customer using first party data and show them a targeted ad on the next website/social media / search they visit.
Retargeting based on user behavior is a very effective ad campaign strategy because you are engaging the users who already are aware of your product and the brand.
While retargeting primarily comprises paid ads, remarketing is a broader term that includes personalized email campaigns and others.
As you are targeting a user who is already aware of your brand, the cost incurred on this customer would be less although the probability of purchase being high. Therefore, higher ROAS is the main benefit of retargeting among others.
You can split your ad budget into 3 ratios - Top-funnel:Mid-funnel:Bottom-funnel as 60:30:10. With just 30% of your current ad budget, you can reach out to the 55% mid-funnel audience. Therefore, it is for sure a perfect and economical strategy to increase your ROAS.
No, behavioral advertising on any ad retargeting platform enhances user’s experience as it acts as a reminder to the user to check out a particular product
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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