Using CustomerLabs CDP, you can create advanced audience segments from the first-party data collected from your website & run retargeting ads using CustomerLabs CDP to achieve higher custom match rates. To get higher ROAS and reduce your CAC, it is highly recommended to use first-party data. CDP platform such as CustomerLabs can help you integrate your first -party data with not just Google Ads but various other available destinations of your choice.

Using first party data for retargeting ads on Google offers several benefits, including: Cost-effectiveness: First-party data is your data. Therefore the least expensive data. More Accuracy: First-party data is more accurate compared to second-party or third-party data. Uniqueness: Your competitors do not have access to your data and therefore you have the lead. Improved Personalization: The user’s experience can be fully personalized with first-party data. High Conversion: Drives higher conversion rate that leads to greater ROAS.

If you are a very new business or have very little traffic, there is not much data to collect, eventually making the ads inefficient. Otherwise, working with first-party data should be totally fine.

Of course yes. You can use third-party data for Google Retargeting Ads but you would not achieve higher success rate as compared to First-party data.

Google launched its performance max ad campaigns that helps advertisers set certain goals and run ads covering all platforms - Search, Display, Youtube, Discover, Gmail, and Maps that optimizes the ad campaign performance by learning user behavior .