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Boost your Facebook Retargeting Ad Campaign performance with First-party data

By Goutham Veerabathini

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On December 25, 2023

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TOPICS WE COVERED

Every marketer knows that Facebook retargeting helps increase conversions but the sudden drop in retargeting ad campaigns caused rising tensions. 

Frequently Asked Questions (FAQs)

Meta does not have a built-in option to run retargeting ad campaigns. To run retargeting ad campaigns, you have to enable the custom audience on Meta ads manager.
To enhance your Facebook retargeting ad campaign performance, collect & sync your first-party data with Meta ads manager. Now, with quality data, you are able to collect & sync to run hyper-personalized ad campaigns.
Advantage+ Shopping Campaigns in Meta rely on AI and Machine learning algorithms that crave data. First-party data can be the right fuel to power your advantage+ shopping campaigns.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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