Google Consent Mode V2 is not mandatory, but it is strongly recommended for compliance with evolving privacy regulations (such as GDPR) and Google's data policies. Without it, your website may face limitations in tracking and attribution, leading to data gaps in Google Ads and Analytics. CustomerLabs simplifies Consent Mode v2 implementation without requiring code-level changes.

If you don’t implement Google Consent Mode v2, your site may lose valuable user data when visitors decline tracking cookies, affecting attribution and remarketing efforts. Google may also limit access to certain ad features.

Yes, enabling Google Consent Mode helps businesses collect behavioral data while respecting user consent. It ensures your analytics and ad platforms continue to function optimally within privacy regulations. Using a no-code solution like CustomerLabs makes integration seamless without the need for manual tag adjustments.

Consent Mode v2 for Google tags allows websites to adjust how Google services (like Google Ads and Analytics) collect data based on user consent choices. It introduces two additional consent signals—ad_user_data and ad_personalization—for more granular control.

- Basic Mode: Google only sends data when consent is granted. No alternative modeling is applied when users opt out. - Advanced Mode: Google adjusts how data is sent based on consent choices, using conversion modeling to fill in data gaps.

You can verify Consent Mode v2 implementation using: - Google Tag Assistant (to inspect consent signals) - Google Ads & Analytics Debugging Tools