Conversion rate is the percentage of total users who complete a desired action. The desired action is mostly purchase or lead form submitted, trial signed up, demo booked, etc. Conversion rate = (total number of conversions/ total number of visitors) x 100 With respect to ad platforms, it is the total number of conversions, to the total number of clicks on the ad. For example, if 1000 users click on your ad for purchasing a shoe, and 50 users only purchase (desired goal) out of 1000, then the conversion rate is calculated as = (50/1000)x100 = 5%

The core principle behind increasing the conversion rate is personalization. So, it all trickles down to - “How relevant is your content to the target audience”. Using CustomerLabs, you can streamline your 1PD OPs, and show the right message to the right person at the right time, with the right intent. This leads to an increase in conversion rates.

Set up proper conversion tracking, use proper and relevant keywords specific to the landing page, and follow all the best practices for setting up Conversion Tracking - Offline & Online to increase your conversion rates on Google Ads.

Have a sync between the ad creative and the landing page, resonating with the ICP with a proper message of benefits they get. And implement Conversions API to track those conversions accurately in Meta Ads and increase conversion rates. You can also sync first-party data and use retargeting ad campaigns as a tool to increase your conversion rate in Meta Ads.