In recent times, “Cart Abandonment” is a serious issue faced by almost all eCommerce stores. By Baymard Research Institute, the average shopping cart abandonment rate is 69.99%, accounting for an $18 billion loss in revenue each year. In simple words, 7 out of every ten shoppers abandoned their carts.
What is Cart-abandonment? How to reduce it with First-party Data?
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On December 29, 2022
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