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What is Cart-abandonment? How to reduce it with First-party Data?

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In recent times, “Cart Abandonment” is a serious issue faced by almost all eCommerce stores. By Baymard Research Institute, the average shopping cart abandonment rate is 69.99%, accounting for an $18 billion loss in revenue each year. In simple words, 7 out of every ten shoppers abandoned their carts.

Frequently Asked Questions (FAQs)

Cart Abandonment creates a pause in the sales funnel and on the whole it affects customer experience.
Cart abandonment emails are said to be effective in retaining the customer and bringing them back to the website. Personalized messages might encourage customers to revisit & make a purchase.

Proud storyteller turning conversation with customers into tales. Call it pulse-checking or my secret recipe, for making stories that helps marketers in their everyday action. Haha. Fascinated by eCommerce, SAAS, marketing, data, and many more!

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