No. When a customer does not even make a checkout, there are no purchases. So, you cannot track the purchase. However, yes, you can track cart abandonment events by setting up additional Facebook Pixel events like “Add to Cart” or “Initiate Checkout.” These events help you identify users who abandon the checkout process, allowing you to retarget them with personalized ads and boost conversion rates.

Facebook Pixel collects data on user actions, allowing you to create Custom Audiences for retargeting. It also helps Facebook’s algorithm learn about your best customers, improving lookalike audience targeting. This data-driven approach ensures your ads reach high-intent shoppers, ultimately increasing conversions.

Yes, you can install Facebook Pixel without Shopify Plus. However, Shopify Plus provides more flexibility with the checkout.liquid file, which allows for deeper customization and event tracking on checkout pages. For basic stores, you can still track events using Shopify’s standard integration.

If purchase events aren’t firing, ensure the event code is placed only on the checkout confirmation page. Check for JavaScript errors using developer tools and verify setup through Meta Pixel Helper. Clearing your cache and testing again can often resolve tracking issues.

You can customize your Pixel’s purchase event code using Shopify's Liquid variables to dynamically track purchase values and currencies. This provides more accurate data on total purchase amounts, which helps in tracking revenue and optimizing ad spend based on actual sales performance.

Facebook Pixel is mainly for online tracking, but you can use Facebook’s Conversions API to track offline purchases, like those made in-store. CustomerLabs powered Conversions API sends data directly to Facebook’s servers, ensuring that all conversions, both online and offline, are tracked for a complete view of customer activity.