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How to setup Offline Conversion Tracking in Google Ads

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Combining the offline conversion data with your ads will give a holistic picture of what’s happening with your ad campaigns in Google Ads. Tracking these offline conversions in Google Ads will also help the ad algorithms understand - which clicks on your ads led to conversions and which did not. This will help the marketers also understand which keywords converted and which targeting options worked. 

Frequently Asked Questions (FAQs)

When you bring your offline data from the CRM to CustomerLabs CDP, you can sync it with Google Analytics using the destinations.
For example, let us say, a person clicked on your ad and submitted a lead form on your website. Now, that lead will be converted only in the offline world, not your website. This lead, when someone from your company calls and converts them, is an offline conversion.
The primary difference between online and offline conversion is the place where the conversion happens. For online conversion, the conversion happens in the website itself, whereas for offline conversion, the conversion happens in the offline world, out of your website.
Offline Conversion tracking in Google Ads means sending the offline conversion data from your CRM, offline store, or PoS system to Google Ads to convey the offline conversion to Google Ads.

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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