Combining the offline conversion data with your ads will give a holistic picture of what’s happening with your ad campaigns in Google Ads. Tracking these offline conversions in Google Ads will also help the ad algorithms understand - which clicks on your ads led to conversions and which did not. This will help the marketers also understand which keywords converted and which targeting options worked.
How to setup Offline Conversion Tracking in Google Ads
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On June 28, 2024
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