It is crucial for any business to understand their audiences to prepare working strategies to boost their business. By collecting customer data, including the behavioural data (first-party data) you can fine-tune the user experience by offering more personalization. This helps you engage with the target audience and build trust.

Every eCommerce business can segment their audience based on Geographic, Demographic, Behavioural, and Psychographic models. However, the most beneficial Audience Segmentation Strategies for every eCommerce will be - 1. Based on their purchase behaviour, 2. Product browsing touchpoint, 3. Website touch points & their journey, 4. Based on Cart abandonment, 5. Based on their Satisfaction Level, 6. No. of times they visited a specific page or product, 7. Based on their Average Order Value (AOV), 8. Based on their real-time Life-time Value, etc. However, depending on your business, you can come up with unique and interesting strategies. If you choose a no-code event tracker, you can track the customer journey of every single website visitor including the anonymous users seamlessly and segment them with ease just with a few clicks using a real-time CDP, such as CustomerLabs CDP that is powered by the next-gen AI technology.

Audience segmentation is basically grouping the customers with similar behaviour or interest. The main purpose of segmenting the audience is to come up with working strategies to interact with customers in each segment. This helps any business offer hyper-personalisation that helps them to maximize the value of each customer and also helps grab attention of high-intent prospective customers.

Yes. And it is very much recommended to run retargeting ad campaigns using first-party data as it offers more personalization leading to high ROAS and less CAC.

eCommerce Marketers can use first-party data to understand the user journey and behaviour to come up with working strategies. More flexibility to track the customer journey offers more insights into the customer behaviour leading to better strategies.