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On January 9, 2025
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Google phasing out third-party cookies, the iOS17 and the other data privacy updates are making it difficult to collect user data for marketing and advertising. These data privacy updates caused loss in data that Meta’s pixel collects and syncs with its Ad platform (signal loss). This resulted in a dip in the Facebook's Event Match Quality or the EMQ score. Read on to improve your event match quality.
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Setup Facebook Conversions API and Offline Conversions API with ease in less than 30 minutes. Know everything about Facebook CAPI & Meta CAPI
First-party data is the data collected by organizations from the user directly in compliance with GDPR, CCPA etc. for your marketing needs
Learn about the strategies to combat Facebook Signal Loss by making use of first-party data and Facebook Conversions API.
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Vishnu Vankayala
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