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How to Install Meta Pixel Through Google Tag Manager

By Shalini Vijayakumar

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On March 12, 2025

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In this blog

If you’ve been struggling to figure out how to install Meta Pixel on your website without messing with complicated code, you’re not alone. However, with Google Tag Manager, you can easily add Meta Pixel, track your website’s performance, and optimize your ad campaigns—all without needing to be a coding expert.

Frequently Asked Questions (FAQs)

No, Google Tag Manager (GTM) is not a tracking pixel itself. It is a tag management system that allows you to deploy and manage tracking pixels (like Meta Pixel, Google Analytics, etc.) on your website without modifying the code directly.
- Go to Meta Business Manager → Data Sources → Pixels. - Click Add to create a new pixel or select an existing one. - Under Settings, find your Pixel ID. - Go to Ad Account Settings → Connect Pixel → Enter your Pixel ID. - Save the changes.
Google Tag (gtag.js) is a JavaScript tag used for tracking and sending data to Google platforms like Google Ads, GA4, etc. Google Tag Manager (GTM) is a container-based system that allows you to add, manage, and control multiple tags (including Meta Pixel, LinkedIn Insights, etc.) without modifying your website’s code.
The Pixel setup may be incomplete. Verify the setup in Meta Events Manager. There could be a misconfiguration of events or triggers in GTM. Clear your browser cache or test in Incognito mode. Ensure the Pixel ID matches your Ad Account's Pixel.
- Go to Meta Business Manager → Data Sources → Pixels. - Copy the Meta Pixel Code. - Paste the code inside the section of your website. - For Shopify/WordPress users, use the Meta Pixel Plugin/App for easy installation. - Verify the setup in Meta Events Manager.
avatar image Shalini Vijayakumar

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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