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LinkedIn Conversions API To Enhance Your Ad Campaign Performance On LinkedIn

By Goutham Veerabathini

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On December 30, 2023

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In This Blog

Data privacy regulations and updates such as the GDPR, CCPA, third-party cookie deprecation, etc., have raised a flag seeking more robust privacy-preserving technologies in place. Finally, LinkedIn Conversions API joins the club. LinkedIn Ads has released its Conversions API to offer a secured data connection that goes beyond cookie-tracking. LinkedIn Conversions API helps marketers improve their ad campaign performance by offering personalization along with privacy. Let’s learn more about how it works, and how you’ll get the most out of it. 

Frequently Asked Questions (FAQs)

You can track conversions on LinkedIn using the Insight Tag, or the LinkedIn Conversions API partner integration or direct integration.
You can use the insight tag to create conversion events on your website in the LinkedIn Campaign Manager. Additionally, you can use the new LinkedIn Conversions API to set up Conversion Tracking on your website and bring in offline conversions.
The effective way to set up LinkedIn Conversions API is using the right partner integration because; 1. It is easy and a one-time setup, 2. It takes less time to implement, 3. Does not require ongoing maintenance from your team, 4. High data freshness, 5. Privacy compliant.
Choosing a partner integration to implement LinkedIn Conversions API has its own benefits. You can have all your data in one place and activate it across multiple platforms and not just on LinkedIn. The cherry on the top, some partners like the CustomerLabs CDP have custom audience builder that lets you build your audience segments as you wish, giving you complete freedom for your marketing strategies.
The conversion window depends on your business and sales cycle. If your sales cycle is shorter, have a shorter conversion window, and if longer then choose the longer one. However, LinkedIn has only 4 options - 1-day, 7, 30, and 90 days. You have to choose only one.
It is the time period where the conversion happens after the user clicks or views your ad. So, let’s say the conversion window is 7-days. If a user views the ad on January 1st, and if he/she buys the product on Jan 7th, it is counted in the campaign. If the user purchases on the 20th of February, it is not counted for, in that campaign.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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