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Integrating Facebook Ads with MailChimp to create Custom Audiences

By Shalini Vijayakumar

·

On December 5, 2024

·

In this blog

Connecting the right audience to the right message at the right time is critical to achieving campaign success. Yet, managing audience lists across platforms often feels like juggling too many moving parts. 

Frequently Asked Questions (FQs)

Yes, Mailchimp allows you to sync specific segments directly to Facebook Custom Audiences. For example, you can segment users by purchase behavior or engagement levels in Mailchimp and use these focused groups to create tailored ad campaigns on Facebook, ensuring higher relevance and ROI.
If a subscriber unsubscribes, Mailchimp automatically removes them from the synced Facebook Custom Audience during the next update. This ensures your campaigns stay compliant with email marketing laws and that you avoid targeting users who have opted out.
Facebook requires a minimum audience size of 100 users for Custom Audiences to function. If your Mailchimp list or segment is smaller, it may not qualify. Consider merging similar segments or using broader filters to meet this threshold.
Yes, you can leverage behavioral data, such as engagement or purchase history, from Mailchimp to create source audiences for Facebook Lookalike Audiences. This helps expand your reach to similar high-value users while keeping targeting accurate and impactful.
Ideally, updates should be automated to ensure real-time synchronization. Regular updates ensure new subscribers are included, inactive users are removed, and audience relevance is maintained. Platforms like CustomerLabs simplify this process with dynamic audience syncing.
avatar image Shalini Vijayakumar

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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