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Meta Advantage+ Shopping Campaign To Maximize Your Ad Performance

By Goutham Veerabathini

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On November 6, 2024

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In This Blog

In August 2022, Meta launched Advantage+ Shopping campaigns also referred to as ASC by marketers around the world. Meta says that these campaigns leverage machine learning and automation to make ad campaign setup easier and profitable for the marketers. These advantage+ shopping campaigns are said to help with reaching higher-intent customers with ease, while optimizing the ad budget in real-time.

Frequently Asked Questions (FAQs)

Meta advantage+ shopping campaigns are the advanced campaigns that leverage the full potential of machine learning algorithms to target the right audience who are most likely to convert at an optimum cost.
ASC is a campaign where the algorithm targets the existing customers and the prospects within a single campaign and optimizes the ad algorithm in real-time to find a better audience.
While advantage+ shopping campaigns is an automated one with features such as advantage+ creative that lets you A/B test with more than 150 creatives and finding the right audience through machine learning, a sales campaign is a manual campaign. Sales campaign is a regular default campaign that Meta has.
Advantage+ shopping campaigns offer better results as compared to the manual campaigns. For example, Meta’s internal survey data proves that Advantage+ shopping campaigns had an increase in ROAS by 32% and reduction in cost per purchase by 17%
In total, one ad account can have only up to 8 advantage+ campaigns and in each ad campaign, AI helps you automatically identify the best performing creative by testing up to 150 creative combinations from the creative inputs you give.
Meta distributes your advantage+ campaign budget equally across ad sets in real-time by allocating budget for the high-performing ad sets. It uses machine learning to identify the best performing ad sets and allocate more budget to the same.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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