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Meta Publishes a Report on First-Party Data!

By Vishnu Vankayala

·

On August 7, 2023

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Topics We Covered

Data, data, data has become the new mantra for marketers today. 

Frequently Asked Questions (FAQ's)

Users' data plays a crucial role for a marketing team to know about their customers behavior, preferences, and target them accordingly.
Users' data provides many benefits to an organization. Especially to the marketing teams. With users’ data, businesses can; 1. Personalize their product according to their users behavior and preferences; 2. Users' data help to innovate new ideas according to behavioral patterns of users; 3. Users data helps your businesses to increase conversion rate and ROAS; 4. You can target the appropriate audience who are likely to take a positive action for your product or service; 5. Knowing the users behavior you can exclude those who haven’t shown interest in your product and cut ad spend;
First-party data is collected when a user lands on your website and engages with your product or services. With the marketing teams in organizations across the world grappling because of data privacy updates, first-party data helps you to understand your user behaviors leading to better marketing strategies in an ethical way.
When a user lands on your website itself is first-party data. Examples of first-party data can be demographics, purchase history, engagements done by a user on a website, mobile app data, interests, behaviors among others.
avatar image Vishnu Vankayala

CEO of CustomerLabs, Building next-generation tools for Digital Marketers. Moving ahead into the future of marketing, he realizes first-party data ops is necessary and is building technology to help marketers to make the experience with first-party data ops seamless! Being a founder and business leader, Vishnu talks about #cdp, #martech, #firstpartydata, #firstpartydataops, and #customerdataplatform

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