Yes, Facebook Ads work effectively for Shopify stores when set up with the right targeting, creatives, and conversion tracking. By using Facebook Pixel or Conversion API (CAPI), Shopify store owners can: - Track website visitors. - Retarget potential customers. - Optimize ad performance based on purchase behavior. - Integrating first-party data via CustomerLabs 1PD Ops can further enhance ad performance by improving event match quality (EMQ).

Retargeting focuses on showing ads to people who visited your website or interacted with your products/services but didn’t convert. This is typically done using Facebook Pixel, CAPI, or Google Tag Manager. Remarketing involves re-engaging customers through email marketing, SMS, or push notifications after they’ve made a purchase or engaged with your brand.

The best retargeting audience on Facebook for Shopify depends on your campaign goal, but here are the most effective audiences: - Website Visitors (Last 30-90 Days) - Cart Abandoners - Product Viewers - Existing Customers