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New Google Ads UI Update: A Step-by-Step Guide (2025)

By Shalini Vijayakumar

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On February 11, 2025

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In this blog

Google Ads has rolled out a brand-new user interface, aiming to enhance usability and streamline ad campaign management. But with every new update comes a learning curve. This UI change is pretty confusing for people, especially when setting up campaigns, managing audiences, and tracking conversions.

Frequently Asked Questions (FAQs)

You can set up conversion actions by navigating to Goals > Conversions > Summary, then selecting Create Conversion Action. From there, you can choose between website and offline conversion tracking and follow the step-by-step setup process.
Conversion tracking helps you measure the effectiveness of your campaigns by identifying actions users take after clicking your ad, such as purchases, form submissions, or sign-ups. This data is crucial for optimizing ad spend and improving ROI.
Enhanced Conversions improve tracking accuracy by securely collecting first-party data, such as email or phone numbers, and matching it with Google’s database. Enabling it can help you get better attribution insights.
CustomerLabs allows you to map conversion events effortlessly, sync website and offline conversions, and send accurate first-party data to Google Ads. It helps streamline tracking and enhance the effectiveness of ad campaigns.
Yes, you can set up offline conversions by navigating to Goals > Conversions > Summary, selecting Create Conversion Action, and choosing Offline Data Sources. You can then upload conversion data manually or use an integration like CustomerLabs.
No, CustomerLabs provides a no-code setup, allowing marketers to configure and sync conversion events without needing technical assistance.
avatar image Shalini Vijayakumar

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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