There are several reasons why your funnel strategy is not working. And the most common reason why it is failing is that you do not know how to concentrate correctly on the potential mid-funnel audience. Therefore, you end up targeting only the ToFu & BoFu audiences.

It would be incorrect to concentrate only on the mid-funnel. Although it is the mid-funnel, which most marketers are missing out on, it is equally important to focus on the top & bottom of the funnel. The full-funnel strategy works if all three funnel stages have the required concentration. CustomerLabs has a unique strategy of splitting the budget in the ratio 60:30:10. Based on the Client’s industry we also alter the ratio to meet their demand. Our strategies are successful till now with promising results for all our clients.

When you choose the right CDP platform such as CustomerLabs, all your website visitor data is collected with various parameters such as the browser ID, click ID, IP address, device ID, etc. Therefore, it is easy to collect and identify anonymous website visitors.

You can choose your existing ad platforms, either Google Ads or Meta Ads, whichever works for you. Collecting first-party data and syncing it without any loss is the responsibility of the CDP platform. And getting the highest match quality and audience match rates is the special feature of CustomerLabs CDP.