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Performance Max Campaigns by Google Ads

Performance Max Campaigns by Google Ads

Performance Max Campaign is the latest ad campaign that allows to advertise across all channels of Google Ads. Expand reach using audience signals.

What is Smart Bidding in Google Ads?

What is Smart Bidding in Google Ads?

Smart bidding is an automated bid strategy of Google Ads that leverages Google's AI & machine learning algorithms to optimize ad campaigns

Audience Signals in Google Ads Explained

Audience Signals in Google Ads Explained

Google Audience Signals can find the perfect target audience, expand your audience reach and drive in most conversions. Optimize your ads.

What is a Customer Data Platform? | All about CDPs

What is a Customer Data Platform? | All about CDPs

Customer Data Platform fetches your customer data from various sources and syncs it with required destinations such as Ad Platforms.

Automated Bidding Strategy in Google Ads

Automated Bidding Strategy in Google Ads

Automated bidding strategy in Google Ads will take your manual bidding efforts to the next level. Learn the right strategies to stay ahead

How to Setup & Integrate eCommerce Conversion Tracking with GA4, Meta

How to Setup & Integrate eCommerce Conversion Tracking with GA4, Meta

Learn how to set up eCommerce Conversion Tracking for your eCommerce store & directly integrate the data to GA4 and Meta (formerly Facebook).

Setup Bigcommerce Event Tracking in Google Analytics and Facebook Pixel

Setup Bigcommerce Event Tracking in Google Analytics and Facebook Pixel

Track your Bigcommerce store events on the server-side and send data to Google Analytics and Facebook with No Code Event Tracker.

Setup Shopify Event Tracking in Google Analytics and Facebook Pixel

Setup Shopify Event Tracking in Google Analytics and Facebook Pixel

Shopify event tracking including Shopify Facebook Pixel Purchase event, and Shopify GA4 purchase event, with Direct Integration for Server-side tracking

No-code Alternative to Segment CDP for Marketing teams

No-code Alternative to Segment CDP for Marketing teams

See why marketing teams specifically search for Segment alternatives & choose to go with CustomerLabs CDP to unify their martech stack.

What are GCLID, GBRAID and WBRAID parameters?

What are GCLID, GBRAID and WBRAID parameters?

GCLID parameter lets Google ads track the conversion from non iOS devices. WBRAID and GBRAID parameters help track metrics from iOS device

Unraveling the mystery of CCPA & CPRA in 2023

Unraveling the mystery of CCPA & CPRA in 2023

CPRA-California Privacy Protection Act, CCPA(California Consumer Privacy Act) data privacy law impacts the marketers & businesses across the globe

How India’s largest fashion brand improved their match rates beyond 80%

W for Woman saw a severe dip in match rates with the iOS'14 update. Learn how they used first-party data to boost match rates beyond 80%.

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