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Gartner Magic Quadrant 2024: List of Top Customer Data Platforms

Gartner Magic Quadrant 2024: List of Top Customer Data Platforms

Discover the 2024 CDP Magic Quadrant, categorizing Salesforce, Tealium, and Treasure Data as leaders in the Customer Data Platforms market.

How to set up Facebook Pixel purchase event on Shopify

How to set up Facebook Pixel purchase event on Shopify

Learn how to obtain purchase event code from Facebook and add it in your Shopify checkout settings for effective tracking.

Why Your PPC Ads Don’t Convert: Conversion Rate Issues in eCommerce

Why Your PPC Ads Don’t Convert: Conversion Rate Issues in eCommerce

Struggling with low conversion rate in PPC campaigns for your eCommerce business? Do not worry here are the PROVEN strategies to improve it.

Setup and Tracking of GA4 Purchase Event on Shopify

Setup and Tracking of GA4 Purchase Event on Shopify

Understand the setup of Shopify GA4 purchase event, allowing the analysis of ecommerce performance including conversion rates and revenue.

Meta Conversion API Setup with Google Tag Manager

Meta Conversion API Setup with Google Tag Manager

Learn how to set up Facebook Conversions API with Google Tag Manager Server-Side for enhanced ad tracking and targeting. Easy Meta CAPI setup

Meta Advantage+ Shopping Campaign To Maximize Your Ad Performance

Meta Advantage+ Shopping Campaign To Maximize Your Ad Performance

Meta Advantage+ Shopping Campaign uses advanced machine learning algorithms to maximize ad campaign performance at an optimized your ad spend

Value Based Bidding in Google Ads | Comprehensive Guide

Value Based Bidding in Google Ads | Comprehensive Guide

Learn how value based bidding can maximize conversion value and profit margins. Know how it works & the best practices to implement it on Google Ads.

How can First-party Data Help the Hospitality Industry?

How can First-party Data Help the Hospitality Industry?

First-party data is helping the hospitality industry to better understand their guests to offer a better personalized experience to them.

How to Deliver Exceptional Customer Experience through Hyper-Personalization

How to Deliver Exceptional Customer Experience through Hyper-Personalization

Mastering customer experience: Enhance your CX through hyper-personalization using first-party data as one of the strategies among others.

CRM vs CDP Differences: What Marketers Need to Know?

CRM vs CDP Differences: What Marketers Need to Know?

CDPs and CRMs, often mistaken as synonymous, carry several differences in their use cases. Find what suits your business to get high ROAS!

What is Server-Side Tagging: A Step-by-Step Guide

What is Server-Side Tagging: A Step-by-Step Guide

Incorporate server-side tagging for data privacy compliance and enhanced performance. Learn more on server-side tagging and easy way to setup

Adding Conversion Tracking Code to WooCommerce Thank You Page: A Guide

Adding Conversion Tracking Code to WooCommerce Thank You Page: A Guide

Learn how to add conversion tracking code to WooCommerce thank you page using a functions.php file or a code snippet plugin.

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